Wednesday, 17 September 2014

M&S Taste Buds

Earlier this year Marks and Spencer launched a brand new baby food range-Tiny Taste Buds. I was really thrilled to be chosen to illustrate the range. M&S then decided they would like to redesign the existing Kids Ready Meal packaging so that it would work along side the Baby Range.

Cottage Pie
We looked at different ideas. First thoughts were to include children on the packaging but we felt this wasn't working. We then decided to look at vegetable characters illustrating them in the same line/colour style as the babies on the Tiny Taste Buds packs.

I was really pleased to go with this concept. It was great fun thinking of personalities for the vegetables and seeing how they could interact with each other.
Fish Pie and Juicy Peas.

 Sausage and Mash (with swede and carrot)

There are around 25 products in the Taste Buds range.

 A favourite was the swede with fluffy pigtails.

Some vegetables were a real doddle to translate in to characters. know who you are (French Fries) weren't!